Coolhunting in London
 The trip to Brick Lane and Shoreditch Area make me see a lot of things that let me see a different London, which let the East End of London has quickly become the UK’s ‘capital of cool’.And I find it looks interesting, so I take a photograph of it. It just proves one sentence: No major brands, and nothing that’s already 'mainstream'.
Exterior sign is easy for us to look up and find the store so that can provide convenient services for passers-by accurately which also has a striking effect. It does not only bring in new customers but also increase profits.
A lot of Graffiti picture can be seen on the street or through the tunnel.Although I can not fully understand its meaning, I think every graffiti should have its story, tell the East London smart, charm and naughty.Some of them are even somewhat horrible and weird.It shows a British yuppie quality, who has a strong cultural color of the riff-raff, also shows elegant, low-key and heavy.
Coolhunting in London
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Coolhunting in London

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