Vivid - alive, bright, passionate. This logo was created in this meanings. Smoothly flowing forms of the sign support by the gradient which flows from the first to the last letter. The letters are linked in pairs to support the idea of different meanings of the logo parts: Vi (virtuous/vigor/victory/vital) Vi (video / visual / viral / virtual) D (digital). Colors also help to consist this meanings. Red-orange - power, victory, life, Green - maximally perceived by the eye as in the eye of a person there are 3 times more green sensitive receptors,this why this color is chosen responsible for the visual component of the logo. And blue - digital, It is a widespread stereotype that blue identifies the digital area. "Blue screen", the web color is blue, the electric flash is blue-violet and everything that is related to technology is always depicted in shades of blue. The letter D is made in the arrow form or a play sign symbolizing the activity or the call to action, the direction of movement.
The logo, due to its block structure, is perfectly modified in several versions: horizontal, vertical and compact.
In the vertical version the words can be added to the logo for creating a message to the client. For example VIrtuous VIdeo Design.
We check how the logo looks in small sizes (64px / 32px/ 16px/ 8px)
Free space around the logo, in which there should not be any design elements, unless these elements are a background, and this background is allowed by the rules of using the logo.
Client asked to create a few different patterns for this logo and show how to visualize diagrams and pie charts . Patterns and charts have a similar structure to the logo: rounded shapes, smooth flowing gradients, bright colors.