NIVEA MEN MYpadang
Local guys don’t take skincare personally. For men to care, we needed to make it personal.
Our insight?
Our insight?
Nothing makes men more competitive than when defending what’s theirs. So let’s tap into a man’s need to save face.
And where is the need to save face more powerful than on the football field?
Every guy has a neighbourhood field they grew up playing on and will fiercely defend. NIVEA MEN MYpadang is a campaign that champions football on a truly local, grassroots level. So local that it would be played on their own padang (field).
This campaign invited guys across the nation to rise to the challenge and take on the nation’s most formidable team, a team of all-stars, on their own home turf in a bid to discover the ultimate home ground champion.
Because the game was streamed live online, players needed to look good. This was where the brand came in to ensure that they look as good as they play.
Campaign Video
Award:
2017
PMAA DRAGONS OF ASIA
Silver - MYpadang by NIVEA MEN
2017
PMAA DRAGONS OF ASIA
Silver - MYpadang by NIVEA MEN
