Refugees Welcome is a non-for-profit organisation that pairs people who are willing to open their homes with refugees, providing them with a home and community. When approached to redesign their brand imagery, it was taken into extreme consideration the origins and religious backgrounds of refugees and to avoid all forms of stereotypes that are often associated with refugees. The hands became the overarching motif within the brand, as kinds gestures are universal and people understand the nature of community and friendliness. With 9 hands illustrated to represent different elements of the brand, they are able to be used for different events and posts that link to their respective themes.