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    To launch the 4th season of Black Mirror we decided to take a step back from traditional approaches and put the audience into a potential episode… Read More
    To launch the 4th season of Black Mirror we decided to take a step back from traditional approaches and put the audience into a potential episode of the show. As part of this social experiment, we opened for 2 days a very unique club in which the only thing that counted was their influence on social networks. Read Less
    Published:
The future is broken. We all agree on this. 
What most of us ignore is that the crack is getting wider as we speak. 
To launch the 4th season of Black Mirror, the Netflix series examining the worst consequences of technology on our society, 
we decided to take a step back from traditional approaches and put the audience into a potential episode of the show
As part of this social experiment, we opened for 2 days a very unique club in which clients were not selected through a dress code and were not asked to pay with money. The only thing that counted was their influence on social networks.
Do you have 1.000 followers on Instagram? Welcome to the Black Future Social Club.




ADV​​​​​​​



EVENT


SHORT FILM




SOCIAL




#BFSC become trending topic on Instagram after only 2 hours. 
The event had a huge media coverage on press and social networks.
CREDIT

Executive Creative Directors – Livio Basoli & Lorenzo Picchiotti
Senior Copywriter –  Nicolò Carrassi
Senior Art DirectorLuca Riva
Account Director – Elena Panza
Account Manager – Anna Norelli
Integrated Production Director – Matteo Pecorari
Event Manager – Laura Boy
Projection Mapping – Resolute Studio
Executive Producer – Ivan Merlo
Producer – Simone Raddi
Short film DirectorFabio Landi
Short fim D.o.p.Tommaso Terigi
Short film Sound DesignTommaso Simonetta
Post Production SupervisorSeba Morando
Editing – Daniele Dalle Piane
Motion DesignerMarco de Benedictis