When I think of Polo mints, I think of grandparents and old people. I wanted to change that perception in people's minds by making Polo mints appear to be more young and 'cool', targeting a younger audience.
HOW THEY WOULD LOOK IN SITUATION
Social Media post for Polo to publish after the launch of the prints, in order to get the public to send in funny videos of them messing about with a polo mint, to be featured in an upcoming video commercial.
