Opel Insignia GS & ST
With the new Insignia, Opel sends a hunter to the big city. Impressive in the half shade, powerfully masculine in the sun. The concept, developed by Scholz & Friends, was realized in Los Angeles. Frithjof Ohm’s light / shadow idea sensitively integrates the Insignia Grand Sport and Sports Tourer into the long shadows of the big city. On location, Mainworks developed the motifs for the pre-sales flyer and a further 30 motifs over the following weeks.
Photography: Frithjof Ohm & Pretzsch
Retouching: Mainworks
