Be creative.
Building the SG brand.
Building the SG brand.
SG is the house brand of promotional product distributor Falk&Ross.
THE CHALLENGE
The world of promotional clothing is built on close relations and excellent customer service. Falk&Ross understands these simple rules very well and decided to use their knowledge of the market and the specific needs of their clients to create their own brand. At the end of 2009 we received the request to build a brand from scratch. We had 2 months to establish the right foundation, develop the identity and all the necessary carriers to fully roll out the brand.
THE SOLUTION
Building on the premise that SG’s products are a canvas for your creativity, we developed a brand platform that would highlight the potential of SG’s range of basics. The big idea was to create an ever changing black&white world around the products (and models wearing them) to highlight SG’s colourful styles.
We’ve since been developing all collaterals to bring the brand to life, make it ownable and secure it’s place in the functional apparel landscape.
The new brand was launch with big financial success and continues to be one of the best performing brand in the portfolio.
THE CHALLENGE
The world of promotional clothing is built on close relations and excellent customer service. Falk&Ross understands these simple rules very well and decided to use their knowledge of the market and the specific needs of their clients to create their own brand. At the end of 2009 we received the request to build a brand from scratch. We had 2 months to establish the right foundation, develop the identity and all the necessary carriers to fully roll out the brand.
THE SOLUTION
Building on the premise that SG’s products are a canvas for your creativity, we developed a brand platform that would highlight the potential of SG’s range of basics. The big idea was to create an ever changing black&white world around the products (and models wearing them) to highlight SG’s colourful styles.
We’ve since been developing all collaterals to bring the brand to life, make it ownable and secure it’s place in the functional apparel landscape.
The new brand was launch with big financial success and continues to be one of the best performing brand in the portfolio.
