Sustainability is king. And sustainable doesn’t have to mean super expensive and exclusive, or cheap and poor quality. By manufacturing naturally recyclable jeans in great quality and for a reasonable price, they are a brand of the people. To bring it to the next level, they even offer to fix any brand of broken jeans in store at no expense, if you have once bought a pair of Mustus jeans.
To show that anyone can contribute to a better world, the jeans and the unique product at the focus point of the brand with interesting images and displays. Mustus is young, fresh and conscious and shows that through their branding and tone of voice.