Equi Team International is a rehabilitation center for horses and riders. They focus on the whole equipage, everything from how the rider impacts the horse to the equipment used and the horse’s posture. This gives them a unique edge within their business and the graphic profile was made to represent that.
First-off the logo was created. As it is a horse-focused business, they wanted the horse as part of the logo. It was integrated with the name itself and became part of the word. The shape of the horse also reappears throughout the profile.
The focus of the profile for Equi Team was on the clients and Equi Teams uniqe edge. To differentiate them from the crowd of businesses in the horse world, the only color the brand uses (besides grey, black and white) is a bright turquoise. This colour is quite different from the regular marine blues, dark greens and browns used by a lot of similar businesses. This results in Equi Team being recognisable and memorable.
The website was a major part of the profile. It is very informative and aims to explain and outline the services the organisations offers to their clients. It is also the main portal for contact and enquiries.
To keep it simple the graphic details are minimal, keeping the information center stage. The turquoise color is occasionally found in smaller elements and headlines, creating a humane element as well as a recognizable difference.