The invitation for this project came from a development company, that needed help to enhance the user experience of this service. Designed primarily for engineers, this platform offers a filtration and sorting system in the product catalog, which allows the user to find the product most suitable for their situation.
The wireframes process was quite complex, having had several stages.
The methodology consisted in gradually constructing/deconstructing the functionalities and trying to focus the attention on the essential actions.
It was a challenge to organize all this information and create a logic hierarchy of navigation that would lead the user to participate in this simulation process.
The visual language used on this platform was quite simple and clean, respecting the identity of the company. The Brand red color could be read has representative of an error. Part of the balance that we’ve created came from this challenge.
The text hierarchy and the balance with the white space allowed an easy analysis of the contents, even if they are extremely complex and created for a very specific audience.