The Scuderia Ferrari Collection reflects the passion, enthusiasm, and desire for victory that spurs on both the Ferrari F1 team and each and every individual fan. This collection is inspired by the competition, the speed, and the technological innovation of the F1 team. A sporty design, the P200 over ear headphone follows the inspiration and passion of the Scuderia Ferrari racing team.
Logic 3 approached with the intention of creating two new exciting product ranges, both to be branded with the internationally desired Ferrari logo. Numerous concepts were deceloped and refined with input form Logic3, as well as the Ferrari headquarters in Italy, before a decision was made to proceed with a headphone design that would eventually become known as the Ferrari Scuderia P200. and it was the intention from the very beginning of the project to incorporate design cues from the pits headphones used by the Ferrari F1 team. It features robust machined crafted metal arms and carbon fibre textures to ensure durability and quality, and ultra-soft ear pads constructed from enhanced breathable materials to ensure maximum comfort.
Initial concepts were sent off for review at the Ferrari Headquarters in Milan, where they decided that they wanted to keep the essence of the Formula 1 styling by utilising the full racing badge as appose to the Ferrari horse emblem.
"Top of the pile is the Logic3 Ferrari P200, in a design tribute to the ear protectors worn by the real-life Ferrari F1 team." The Gadget Show
"Apple recommends for enjoying your music in F1 style" Apple Store
"The design of the P200 cans is clearly influenced by the headsets worn by the pit crew on race days, so are steeped in the heritage of the sport in more than one way. And we like. We like a lot." Pocketlint
On the eve of the British Grand Prix 2012, the Ferrari Scuderia headphones were taken along to Silverstone for the Ferrari team to test out. The following images are courtesy of Pocket-Lint;
Client: Ferrari by Logic3
Design Studio: Centreline
Industrial Designer: Steven Burgess
Design Engineers: Steve Wagstaff, Jonathon Mason
Photos: Ferrari by Logic3, WonderVision, Mototrend.com, PocketLint