An extensive campaign for the sustainable urban accessories brand Lefrik, including still life photographs and stop motion animations. The campaign revolved around the idea of functionality and resistence of eco friendly fabrics made out of used plastic bottles. Lefrik helps to organize travel and city commuting needs with the desire of meaningful change. They care about the impact of its activity on the environment creating bespoke ECO friendly fabrics made out of 100% recycled PET, upcycling plastic waste from oceans and landfills.
Versatility in movement
We create the stop motion animations as instruction manuals to put a strong emphasis on the versatility of the bags. The Eco Convertible Backpack has the option to be carried as a backpack, shoulder bag or briefcase, and the Eco Foldable Trolley and the Eco Foldable Backpack can easely be folded to keep it without taking up much space.