Sick of purses and wallets bursting at the seams with loyalty cards, extended queue times and big chains cashing in on loyalty schemes while local businesses are ignored. A team of forward thinking individuals set out to change the way we think about loyalty with an app that gives a wide range of local companies an easy way to provide paperless rewards for their loyal customers.

Before they could do anything else, this new business needed a name; and after a short chat with Friends they were booked in for a Naming Workshop. Getting to the heart of what this business was trying to achieve, and the values behind it, was pivotal to the naming process. With ideas based around stamps, Cornish origins, shopping locally and keeping everything you need in one place, Friends had their work cut out. After extensive research, name generation, filtering and presenting to the client, the name ALLIOP was chosen – representing the phrase ALL In One Place.