58billion paper cups are thrown away every year and are not recycled. What couldbe a more sustainable way to solve this consumption problem? The environmentneeds us to come up with sustainable ways to drink our daily coffee. Rethinkingthe way we consume coffee and present solutions that strive to reduce paper cupwaste. I’ve designed a series of paper cups that will make you think twicebefore throwing it away. Each paper cup is decorated in its own uniqueillustrations relating to a sustainability theme and contain strong messagesthat give the paper cup a purpose. This set of coffee cup will fill you withinspiration 24 hours 7 days a week. The design concept introduces entertainingcharacters, thoughts, actions and words that are related with sustainability.Each cup uses 2-colour printing and the colour combination brings thecharacters alive. Expressive illustrations and minimalism in colours give anatural, simple look, and makes them friendly to consumers.
