Project: Personal Branding
Brand Design & Art Direction: Paul Vîrlan
Brand Concept & Copywriting: Ștefana Gabor-Stoica
Cosette Chichirău’s persona implies the emergence of a new political profile. This new profile highlights an authentic, intelligent, and hands-on politician, with an honest way of thinking, a fiercely discipline, and the power to make things happen.
Brand Concept

Perseverance.
Evolution requires a strategic, decisive, and conscious endeavour of building a mental and professional discipline. Not very easy to say or apply this, though. 
But Cosette Chichirău is a self-aware individual and a hard-working politician with the perfect amount of tenacity and intelligence to change things for the better.
Brand Logo​​​​​​​
Visual Communication
Brand Tagline

În continuare, cred
This tagline is following up the concept of perseverance, of constantly having a purpose, no matter what. As a dynamic tagline, it can be used both as a political campaign headline and as a specific ending-phrase message, especially in digital communication.

În continuare, candidez.
În continuare, colaborez.

În continuare, cred în Iași.
În continuare, caut soluții.
Brand Rhetoric

Verbal Identity

Cosette Chichirău, deputatul tău is the main form of the brand’s verbal identity.

Cosette is another form of verbal identity already in use, a simplified and friendly one that could be used with the phrases pentru Iași, pentru România, pentru sănătate, pentru educație and pentru infrastructură, especially in digital communication.

Cosette Chichirău, deputatul tău | Cosette Chichirău
Cosette pentru Iași | Cosette pentru România
Cosette pentru sănătate | Cosette pentru educație | Cosette pentru infrastructură

Message

Cosette Chichirău definitely has the resources, the energy, and the tenacity Romania needs to change things for the better.
Social Media Communication
Stationery
Cosette Chichirău - Personal Branding
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Cosette Chichirău - Personal Branding

Branding and Politics
17
220
3
Published:

Creative Fields