This logo was designed for a natural furniture company targeted at young professionals. I used the golden ratio to create a well balanced geometrical bear, and paired it with a simple font.
My original sketches felt too aggressive, but I was able to come up with different variations that were acceptable. I started off with the elephant, but ended up feeling that the bear looked more balanced and successful.
I played with a color palette created with Adobe Capture for iPhone, but ended up using these colors for just the pattern paper, and keeping everything else one color.