Brochure | Product Flyer
Seasonal brochure and product flyer. Showcasing a short informational description of available programs and offerings as well as a select collection of recommended resources.
Development: The focus of this project was on the program offerings offered by the organization and displaying a select number of recommended resources for each program category. The overall brochure had to tie in with the other Direct Mail pieces such as a Carrier, Letter, Reply-Device, yet be both an informational piece and a product flyer to promote the products.
Challenge: The client wanted to incorporate general information and look/feel from existing brochures, but refresh it for this product flyer. I chose a clear and concise two-page spread layout for each section with imagery, typography, icons,Call-to-Action, and display of the resources in a similar setup to allow for an easy reading experience.
