This microsite was built for Plan International Canada to support its #GirlsBelongHere initiative, marking the 5th annual International Day of the Girl.
Plan International Canada, the organization behind the groundbreaking Because I am a Girl movement, fueled a groundswell of girls who declared that they belong in leadership positions across political, economic and business sectors here in Canada—and around the globe. Across the country, a diverse group of remarkable Canadian girls filled high-profile seats and engaged in spaces where they are traditionally not seen or heard to illustrate girls’ rights to equal opportunities.
The public was encouraged to share the #GirlsBelongHere on social and spread their support for gender equality.
This #GirlsBelongHere campaign won Best Canadian Campaign of the Year at the 2017 Sabre Awards.
Client: Plan International Canada
Web Design + Art Direction : Andrea Jaggs
Creative Direction: Matthew May
Copywriting: Evan Davies
Agency: Hill+Knowlton Strategies Canada