Some of my more creative/subtle ad ideas, includes ads published at JWT and other ad agencies plus speculative portfolio work
A speculative idea for any DVD RW Brand. It's featured on www.adsoftheworld.com. https://adsoftheworld.com/media/print/sony_write_it_a_thousand_times Reverse image search it on images.google.com and you will find that this idea has been reposted to 100s of Creative Ad Ideas related blogs.
Spec idea, not too strong, but not too shabby either.
My ex-gf gave me this idea while we were passing by Maratha Mandir, it's a good idea. I had the moxie to go see Abhijeet Awasti at Ogilvy and explain this idea to him. He said they've already thought of it and is in the bank of their "5000 ideas".
Spec work for portfolio. Merc or anyone else is free to use it.
My entry for the 2008 AAAI Think Print contest.
Another entry for the 2008 AAAI Think Print contest. It should be noted that i highlighted this point about 1411 tigers left many years before Aircel did the campaign which also used the same fact "Only 1411 left" http://4.bp.blogspot.com/_VMCCOqUYc5c/S444WuQ9fqI/AAAAAAAABCw/afU1MnDf3dg/w1200-h630-p-nu/tiger.bmp
A grand idea I came up with as a copy trainee in my first job at JWT Mumbai. The CD at the time loved the idea and tried to sell it to LIC but they said they will not do any unusual or creative advertising. A year later a new CD and his copywriter who came from Leo Burnett claimed they had thought of this idea while in Leo Burnett and so they changed the logo to that of an LIC Agent and entered this work in Cannes 2005 or 2006. It didn't win.
A cool idea I did way back in 2003 when copy trainee at LOWE Lintas. The Axe account director loved it and asked me to forward it to her.
Spec Idea for folio.
My 2nd submission featured on the frontpage of AdsOfTheWorld.
At JWT, when my CD found out that LIC won't release the ad, he suggested we try for the JWT Chennai client Cholamandalam, so me and the illustrator got down to Peninsula Corporate Park parking and drew this, got two ladies to pose looking at it and took a photo before the watchman came.
Released/published work for SBI Mutual fund at JWT Mumbai. Full page ad was required so SBI Mutual Fund could boast of impressive results. This was my cheeky solution.
Released/published work for SBI Mutual Fund (sorry I don't have the final file, this is the layout file I could get my hands on, that's why the slight art mistake in the typography).
Spec ad idea. Gold's Gym or any other gym is free to use it. It was featured in a AdsOfTheWorld Portfolio Discussion Webinar.
Spec idea for folio.
Spec idea for folio.
I had a great idea, inspired by SIn City imagery to promote the e-commerce site of D'damas. Storyboard brilliantly drawn by Fubu. Had presented it to Mehul Choksi myself. He loved the idea but the brief changed and they wanted to promote store sales more than online.
Released/published idea for Lux Body Wash at JWT Mumbai. The Style Divas Model Hunt needed a young creative idea for their campaign and this was my solution for printing their entry forms on the back of a measuring tape.
Spec idea for folio.
Spec idea for folio.
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Creative Ads

Some of the more creative ads by copywriter Karan Bhatia during employement at JWT Mumbai, other agencies and spec work.

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