Mānuka Honey Propolis Candies / Lozenges
After a careful studies and research, the current market approaches for Mānuka candies are mainly using a rather traditional and safe design to emphasis on the propolis candies and their healing properties. With the thoughts and solution to be different and rethinking candies's characteristic, a friendly, fun and lively illustration has been created. This unique packaging direction will not only able current consumers to differentiate these candies from the current market, but is also friendly enough to be able to resonate with public.
Mānuka honey, produced in New Zealand by bees that pollinate the Mānuka bush, is one of the most unique and beneficial forms of honey in the world. Considered as a natural treasure, Mānuka is a native New Zealand bush plant that flourishes throughout the remote coastal regions of New Zealand when it is left to grow wild.
The preserve nature in New Zealand land ensure the quality of the honey that harvested, which inspire the grand landscape in the packaging design. While Mānuka plant is known as a evergreen, it has influenced the small pack design with leafy elements surrounding the flavours too.
A lot of fun can be gained by allowing the
imagination to bring you down the rabbit hole.
Candies are meant to be fun since you are indulging into the sweetness. A set of playful illustrations have been carefully designed and implemented. Each illustration engages with the corresponding flavours, it brings out the visual imaginative of the taste. As soon as you grab the pack of the candies, your senses are fulfilled with joy and excitement.
Mānuka Honey Propolis Candies / Lozenges Packaging Development
Client: Kiwi Manuka
AD, CD: Kevin Lam (URFD)
Designer: Kevin Lam (URFD)
Photographer: Norris Chau
Styling: Jean Wong, Kevin Lam