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    A redesign of a well known brand.
    Published:
Hartke A-series Bass Combo Rebranding

In 2012, bass amplifier giant, Hartke, decided to rebrand it's successful A-Series Bass Combos with new packaging.

The first challenge was figuring out how to catch the consumer's eye when the cabinets had been on the market for quite some time already. Dynamic, contrast-heavy photography along with the support of a few endorsing artists gave the piece both texture and personality.