Bahrain International Garden Show 2018

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Bahrain International Garden Show-2018

has become an eagerly-awaited affair in the events calendar of Bahrain. Since the event reflects Bahrain’s international stature in gardening/agricultural best practices, we believe that the advertising design should highlight class, creativity and contemporary values. This is the underlying focus of our theme designs for BIGS 2018. We envision the publicity campaign to stand out through an inspiring visual feast and yet display a mature approach befitting the Show’s 12-year heritage.

Concept

Blossoms in Clay

Clay is a fundamental element in all gardens. Throughout the ages, the beauty of clay has shaped in diverse ways - from pots and sculptures to tableware and ornate masterpieces.

In essence, clay is a natural, authentic and elastic medium that stimulates a sensory experience. Hence, we were inspired to develop a concept for the Garden Show that would uniquely portray floral beauty through inspiring ‘clay masterpieces’.

The campaign is visualized as a series of inspiring blossoms in clay. These floral masterpieces appear like 3D sculptures – creating a highly sensory impact, inviting the public to reach out and touch the artwork.

There is a keen sense of richness of color, balance and movement. The dramatic use of texture and natural details captivates the eye and builds a sense of wonder. Overall, the approach is fresh and exciting, providing a unique flavor to the Bahrain International Garden Show.

Clay Modeling Activity:

As part of engaging with the audience at the Garden Show, we propose having an activity corner where children will be invited to create their own clay flowers. Experienced clay modeling artists will help the young visitors to mold their flowers and experience the joy of creativity. Clay modeling has been used in therapeutic settings, providing children with a safe and uncomplicated creative outlet to experience this feel.