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Group of companies Evrostroy — the developer of elite real estate. Since 1996, Evrostroy has been creating residential complexes for the audience of the premium segment. Each object is a space for living with increased comfort, a well-established control system for operation and service, taking into account the priorities and high standards of future tenants.


Our task: restyle logotype and create a system of visual brand identification.

Inspiration: lines, textures, architecture, concrete colors.
Logotype construction
Old logotype and restyle logotype
The problem: there is no contrast between the inscription and the sign, different distances and small gaps in the sign


Brand pattern full format

Brand colors

Some guidline layouts
We created 3 types of business cards:
1. VIP – duplex cards, silkprinting for sign and text, blind letterpress with mat varnish for pattern on Materica Pitch and Clay
2. Heads of departaments – duplex cards with silkprinting on Materica Clay
3. Employees – digital printing on Materica Limestone
Brand director Evrostroy: Irina Veselova
Art-director: Alexander Suvorov
Design: Alexader Suvorov, Maxim Simanovich, Elena Khomich
Print Production: Maxim Simanovich

First Sense 2015-2016
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Esgroup
368
5065
25
Published:

Esgroup

Group of companies Evrostroy — the developer of elite real estate. Since 1996, Evrostroy has been creating residential complexes for the audience Read more
368
5065
25
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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