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HYPER - Sensory overload

Multiple Owners
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Editorial
InDesign
hyper magazine augmented reality editorial design senses taste smell touch hear see
From the moment of our birth, we discover the world through our senses. They are the lenses with which we view the world. What would happen if we play with them, discovering them, amplifying them?

Our client is Retrosuperfuture, a Milanese eyewear brand, attentive to trendsand new technologies.

Hyper is an hybrid between paper and digital. It explores innovation in all its forms and thanks to augmented reality, creates
a system which is constantly updated showing cutting-edge contents continuously. Augmented reality is the prolongation of our perception.  It is the way to play and go beyond our classical sensory perception. We decided to combine the magazine with 
a VR viewer. For each issue a designer would personalise the external mask.
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
hyper magazine augmented reality editorial design senses taste smell touch hear see
Tutto il materiale presente (foto/video/illustrazioni) appartiene ai rispettivi proprietari ed è stato utilizzato solamente ai fini della realizzazione di questo progetto scolastico.
All the material (photos/videos/illustrations) belong to their respective owners and have been used only for the purpose of creating this school project.
Thank You! :)
HYPER - Sensory overload
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