From initial pitch to project management, image research, layout and client liaison.
Brief
Airline Air Arabia wanted a booklet to showcase their destinations, something that people could keep and use as a reference guide for travelling.
Idea
We created a travel guide called TakeOff. The pocket style guide featured lots of useful information about the destinations. As Air Arabia was a budget airline we kept the tone light and fun and used colourful imagery and info boxes to make the pages easy to use.
PRINT: Air Arabia, Dubai.
