I was fortunate enough to take part in some of the rebranding stages for RISE Exhibits & Environments. Aside from the name & logo creation, I worked closely with it's creator, Sam Rodgers, and the owners/managers at RISE to further define who they are as a rebranded company.
RISE Exhibits & Environments existed years prior under the name, Exhibitwrx. Previous to the rebrand implementation in early January 2018, the company had no activity in the areas of marketing, advertising, and social media presence. Along with the name-change and image of the company, it's owners and operators wanted to further establish themselves with a new website, print material, building interior/exterior, vehicle wraps, branded shipping materials, social media channels, marketing and so on. For now, I'm showcasing their website redesign, as most everything else is still coming together.
For best results, visit the website riseexhibits.com
My first task was to overhaul the website. The owners were looking for something simple, clean, and extremely user friendly. Almost as if a visitor has navigated this site before, but not previously experienced it. They also wanted to push the new name and image (logos). The owners and general manager supplied me a brief with a direction to take the look & feel, as well as the copywriting. I followed up with their outside designer, who handled the name and logo creation 6 months prior, with the website design & copywriting.
I accomplished their goals for the website design by letting the new brand take center stage. I chose a series of aesthetic, relatable images and applied the new brand's color to them, to further define the brand. They act as header images for each page within the site. I branded the client logos by making them single-color white, and setting them against a "blue-spruce" cement textured background. I also added the company's logo alternates at the bottom of each page to establish more brand recognition. With the guidance of the owners, general manager, and creative director, I wrote copy for the website. They wanted to keep the "about" and "services" page descriptions relatively short, while still giving the reader a solid definition of who they are and what they do. I either shot the photography or gave direction for the images on the "about" & "services" pages.
As far as the layout goes, I went full-width, varying mostly between single-column & asymmetrical 3-column sections. I kept the site user-friendly by placing the horizontal logo version in it's standard top-left position within the header. Along with the site's navigation placed in the top-right section of the header. The header (logo & navigation) stays available to the user at anytime during their visit. I also added a "to the top" feature that follows the site's scroll, allowing the visitor to press one button to return to the top of the current page. The "transitions" at the bottom of the pages (the sections just above the footer) influence the user to continue onto the next page of the site. Their are minimal animations applied to text, images and graphics.