This series of campaign posters were designed to raise awareness of the harms of throwing cigarette butts on the ground. The project focused on the message that the real horror is the fact that chemical toxins of cigarette. Butts not only remain in the environment but also affect human life eventually.The concept of this project is a parody of horror movies to use three scary characters as harmful and disgusting cigarette butts. These three characters from the horror movies were illustrated in a way of reminding the grunge and dirty butts. Dark and grunge texture is used not only to set the dark, scary mood but also the disgusting look of smudged icky butts on the wet ground.