iterate Landing Page Redesign

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Iterate -Digital Marketing Agency

Home Page Redesign

Iterate is a Digital Marketing Agency based in Beaverton,Oregon that has got a lot of international clients through time.

How is the iterate team : professional, business-minded, creative, friendly and colaborative.

Problem:

Their website was outdated, had Oregon vibe ( which they wanted to get rid of ) and was looking and feeling like all other websites on the market.

Solution:

I spent some time talking with the iterate team in order to define thier scope and how they are going to present themselves as an International Agency.

I searched for creative websites of digital agencies and found that most of them use big bold fonts and minimalistic design with Inovative User Experience. Team was pleasured to hear this decision, so I started to create low-fidelity wireframes.

Wireframes reflect user's journey through out entire page.

I came up with this design after experimenting with different effects of rectangles.

Colours are taken from their logo and I felt confident using them because they recflect the nature of the agency and services they provide.

Blue= wisdom, trust, peace, colaboration, creativity and technology.

Also by making frosted glass effect, I linked rectagle with the image, so the content from the specific rectangle relates to what image is shown, which creates an immersive User Experience.

Using images instead of icons make the website feel unique and more collaborative.

User gets information about how much of the content he has read.

In their previous website design they had a "Contact Us" button which was bringing user to another page. I found this frustrating, so I came up with the idea to bring the form to home page and whenever user clicks or taps on a "Contact Us" button, it will bring him/her to this form.