An ever moving space
Synergy Coworking is a space in Porto designed for creative professionals and students. The idea for this new space was connect two different realities hopping that this dynamic could trigger new ideas and change perspectives.
The branding concept was born from the idea of constant mutation in the space and in the creative process. The logotype behaves as a system, having an original form that can also extend itself to different mutations, creating a sense of coherence with the space concept.
Visual Language
Typographical versatile font with memorable shapes. The rounded shapes offered a great counterpoint to the more rigid shapes seen in the square.
The orange color was extracted directly from the space. A big part of the materials, like rusty iron, wood have similar tones. Besides that, orange is a energetic color that symbolically is close to the energy that Synergy is trying to achieve in this space.
