ABBOTT ANNUAL MEETING 2018
MEVERYONE is both A moto, a call sign for the event and a message.
Message is: Whatever happens about the team affects the person and vise versa. Plus Abbott regards the benefits and well fare of each one (me) in the same way it caters for the well fare of the entire team (everyone).
ME = EVERYONE
CLIENT: ABBOTT - KSA
AGENCY: IMPACT BBDO - JEDDAH