Proactive - A print campaign designed to promote child education
The idea hits two targets. It promotes child education and condemns child labour, which is responsible for many children not getting basic education in their childhood.
The subtle hint in each visual catches the attention of the viewer and also introduces the subject of the add by taking the user towards the copy at the bottom, which gives the details of the campaign.
Long copy:
"Give Them The Right Tools.
Give them the right setting. Children belong in a school. They are not meant to learn in a factory or work at a construction site. They should read, write, draw and play. If they get the wrong tools, they might raise a building. But when they get the right tools, they will raise a nation.
There are thousands of children across the country, who are not fortunate enough to get a normal childhood with an access to basic education. We are helping them, and so can you. Make a donation and break the pattern. Call 5588 0505 3232."
