The Folktale Pie Co. [Menu]

•

“ For many years old Baba collected tales from her worldly travels.

Each night she would bake them into a beautiful pie,

and have her stories for supper. ”

‘U Baba’ is an artisan pie shop whose sweet pastry creations celebrate folktales from around the world.

The branding and packaging has been inspired by old books, vintage illustrations, and traditional crafts.

Each ‘U Baba’ pie is an intricate illustration that is packaged in its own fairytale. Even the fruit fillings have their own characteristics that thoughtfully tie into each age-old narratives that they are paired with.

Each fruit filling in the menu has its own mini folktale that describes the fruit's unique characteristics. They are then paired with the tales where the hero/heroine share similar traits to the fruit; for the most fulfilling experience!