The Bull's Cage is a department store dedicated to weightlifting enthusiasts and newbies. The brand's vision is to help new customers plan customized workout plans built by on-site certified personal trainers. Those who are simply looking into purchasing new gym's gear or apparel have the possibility to test out the selected articles in the store's gym before making up their minds. The brand's mission is to unleash the customer's inner beast for maximal strength and endurance.