An illustration we created for Pepsi for the brand's Tmall's 11/11 campaign 2017.

For those who don't know, 11/11 is the world's biggest online shopping event, a Chinese version of America's Black Friday and Cyber Monday shopping sales – but bigger than the two combined.

The campaign was spread over China, online and offline in October & November 2017 and it was quite fun to chase the billboards with our illustration in Shanghai's subway stations.