Old Butte College Student Life Logo
Rationale
This project was an update of a marketing project Becca Hansen, administrative secretary of Butte College Student Life, put together during spring of 2015. Becca has saw the incredible growth of what was then called Associated Student office through the last five years. By learning the student body from California State University Chico Student Life, Becca sees the potential for a branding that might help Butte College student body to be more recognizable.
During spring of 2015, Associated Student office was renamed Student Life.
The time I spent studying at Butte changed the way I look at real life issues and how I thinking about the world. The most memorable thing during the three year in Butte College was working at the Student Life office. It was the most open working environment, and I was always allowed to experiment with the skills I learned at class. All my supervisors are loving and kind. This is what gives me the confident to create a strong and new identity for
Student Life.
Student Life.
It is until this year, 2018, that I decided to pull this project out and work on it again. Since I am not working at the Butte College anymore, I could make dramatic changes to the new identity.
Research
Butte College is one of the leading community college in California. It is also ranked as one of the best community college nation-wide in 2016. It was recorded with 11,036 enrollments during fall 2016 semester. With a 36% of the enrollment are full time, Butte College has a large student body that are active on campus.
The mission of Student Life is to provide student involvement and leadership opportunities that enhance the college experience and prepare students to contribute a diverse, dynamic and global society.
I looked up different logos of student life from schools across US. I could conclude that most of the logo looked very simple and kept the integrity of the collegiate feel.
Ideations of the logo
Concept transition of the logo
Concept
It is quite clear to me that the concept of this new logo should speak the nature of the Student Life. Butte College Student Life is where all student can hang out and take part in student organizations. In that sense, Student Life is One For All. “One” is the organization. “All” is all the students.
So instead of having the original dot circle, I morphed the dots to a more twisted water drop form. All of these water drops are born from one source. The logo overall looks like a flower as well.
I named it the “Butte Bloom” which means a hopeful future to Student Life.
Finalization
After deciding the logo, I created the subdivision signages to organize the divisions. To clearly demonstrate the practicality of the branding, I also create mockups.
