Daiquiri Deck
Restaurant Rebrand - Spring Break Collection // Hub Media
Daiquiri Deck is a locally owned chain restaurant on the world famous Siesta Key Island. As the locals would say "Hit the Deck" to kick back & relax with friends while you enjoy Live Music, Games, Tasty Treats, and the best Frozen Daiquiris anywhere!
We rebranded the restaurants interior and exterior with a new beach vibe creating a play on words. By creating a new lifestyle brand we were able to appeal to a bigger audience and generate more sales. During the rebrand I created a new apparel line "Beach Swag" to bring the lifestyle anywhere with you, starting with the Spring Break Collection.