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    Quote from ‘The medium is The Massage’ by Marshall McLuhan “THE DOMINANT SENSE WAS THE EARS” From reading the book ‘The Medium is the Massage’, w… Read More
    Quote from ‘The medium is The Massage’ by Marshall McLuhan “THE DOMINANT SENSE WAS THE EARS” From reading the book ‘The Medium is the Massage’, what interest me the most is the part when McLuhan mentioned on page 44 how people were receiving information from the words of the mouth which was becoming a visual thing. “Hearing was believing” McLuhan is saying that the dominant sensory was the ears, people would believe by earring things not by just seeing. McLuhan gave an example of this by talking about about Phonetic alphabet, a Phonetic alphabet is an alphabet which was created by a word that was assigned to a character in a way that all the people would agreed with and they would identify letters by saying for example, C for Charley so people would recognise a letter by the sound of the word/name in a prescribed manner for an individual letter. McLuhan then goes into saying that the individual letters in the alphabet does not make sense on their own, they have to be put together in a line, like the alphabet which it set in an order that all of us agrees to, and this is where words, names, and sentences began to form so that the letters would make sense when put with one or more letters together in a line. As McLuhan states again on page 45 that “I don’t follow you”, means “I don’t think what your are saying is rational”. McLuhan is saying that everything has to make sense and be logical and that logic depends on a sequence order for example, 1 2 3 and A B C. McLuhan then goes into saying how human learnt how to read and write, men were clueless about directions, everything felt dark and lived in fear. But now that men learnt to write and reedit has opened numerous possibilities for us, we could draw out buildings which allows us to have building designs, we could direct people to certain places, roads for people drive their cars, all these was the starting point to make this world more civilised. Read Less
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