This tea brand draws inspiration from the medicinal properties of bergamot oil (a common ingredient in Earl Grey and other tea varieties) and Bancha (a kind of green tea). The brand also focuses on presenting itself as a healthier alternative to the jittery effects of coffee. The inviting curvature of the ampersand contrasts the scientific rigidity of the Courier font used to reference early 20th Century anatomical diagrams in the rest of the typography. The brand's patterns express the elegance of the Victorian era, but update this aesthetic through the use of thick rounded lines.