KITKAT WHITE LIMITED EDITION
Nonstandard digital campaign in VKontakte
In autumn 2017, Nestle together with J.Walter Thompson Russia launched a limited edition – a WHITE KITKAT. To promote the chocolate bar we used an unusual trick in VK and created a series of 7 videos that imitate 2 posts at the same time.
Idea: Everybody wants to grab your KitKat! Hurry to have a break – have a KitKat.
TEAM
Agency: J. Walter Thompson Russia
Copywriter: Alexander Korolev, Yana Vaninskaya
Art Director: German Kapitonov
Art Director: Ani Oganisyan
Creative Directors: Andrey Zaytsev, Andrey Mudrov
Account Team: Maria Petrovicheva, Ekaterina Smelyanskaya, Natalia Gorelysheva, Sergey Nifontov.
Agency Producer: Julia Kolesnik
Director: Julia Kolesnik
Thanks for watching!
