Branding and identity development for a Leeds based bike club. I created a fluid logo solution that needed to be used on a whole range of print including cycle caps, seat covers, cards, and much more.The client needed a modern branding concept that stands out from all other cycle clubs which are much more traditional in their approach. The Bike Club is still in development stages but will be launching in the near future.

The colour scheme is a traditional Leeds based colour system based on the Yorkshire Rose and the Leeds UTD team. I also created a series of minimal patterns influenced by classic Tour De France jersey patterns to be used across print and web promotion.

Design by www.lucasjubb.co.uk Instagram @ljjubb