BRIEF
Valletta 2018 needed a short film to introduce their re-branding campaign. The video was required to present the foundation’s message: Dream, Create, Celebrate.
Valletta 2018 needed a short film to introduce their re-branding campaign. The video was required to present the foundation’s message: Dream, Create, Celebrate.
APPROACH
Valletta is without a doubt the most photographed city on the Maltese islands. This created an opportunity to look—or rather listen—to Valletta from a new angle. We listened carefully, composing an original soundtrack with the help of musicians from a variety of disciplines and genres. Collaborating with saxophone players, metal guitarists and indie vocalists, we created a first-of-its-kind version of the Maltese National Anthem.
Valletta is without a doubt the most photographed city on the Maltese islands. This created an opportunity to look—or rather listen—to Valletta from a new angle. We listened carefully, composing an original soundtrack with the help of musicians from a variety of disciplines and genres. Collaborating with saxophone players, metal guitarists and indie vocalists, we created a first-of-its-kind version of the Maltese National Anthem.
OUTCOME
The public premiere of this film blurred the lines between fiction and reality to delight audiences at a live musical event. The final scene of the video was “complete” when the central character surprised viewers by appearing on stage for a live musical performance. Valletta is My Orchestra won “Best Direction” at the 2016 Film, Art Tourism Festival in Poland.
The public premiere of this film blurred the lines between fiction and reality to delight audiences at a live musical event. The final scene of the video was “complete” when the central character surprised viewers by appearing on stage for a live musical performance. Valletta is My Orchestra won “Best Direction” at the 2016 Film, Art Tourism Festival in Poland.
