Nearly 26 million Americans have kidney disease. The National Kidney Foundation’s local division offices help generate funding for research, kidney disease screenings, and patient/physician education.

Physicians’ Pheast, NKF Missouri’s annual fundraising event, featured dinner, auctions and a live band performing classic Motown hits. The campaign I designed included print advertising, direct mail and e-marketing and was intended to reach beyond the Missouri division’s existing list of donors to a broader audience.