Mara Seaweed is a conceptual rebrand of an already existing ethical seaweed company. The rebrand I decided to project through is the focus of a hands on approach of the company and how locally centred the company feels. The dynamics of the logo mark is based around the connection between the international maritime signal flags and it's corresponding phonetic alphabet. For the logo, the colours of the letter and the box sitting behind it correspond back to the maritime flag that the letter belongs to. These colours also coincidentally match Fife's county flag. Each of the packaging continue to consistently take forward to this concept. With each packaging taking on the shapes of flags in which they're named after.
