Find your way back
to Accenture Alumni
by gary neale
Accenture PLC is a global management consulting and professional services company that provides strategy, consulting, digital, technology and operations services.
With an ever decreasing talent pool staying in touch with talent that had previously worked at Accenture became a major goal for the company. Across all disciplines they were very committed to the idea of keeping in touch and had proven over the years that by keeping ex- employees engaged and networked that talent might one day return.
I produced a series of ideas that were initially traditional direct mail pieces sent to individuals which expanded into map-related events such as ‘Find your way back’ orienteering days across local Alumni networks.
The success rate of these mailers was phenomenal with an uptake of around 80% signing up to the Alumni site and over 50% of subscribers attending at least one Accenture event.
The Alumni campaign was rewarded by a ‘Design Effectiveness Award’ from the dba for its staggering ex-employee uptake. All simple ideas well executed from the moment someone receives a personalised letter through to reforging relationships with like-minded ex-colleagues.
A happy client. A pool of talent re-engaged with the distinct possibility of returning one day.
