A redesign of the existing Dog Face logo after a change in ownership, branding and a name change to Local Dog. The new owners wanted a complete overhaul - a wise choice. They also wanted something that was more badge like and the colors kept to a minimum. This is what we came up with in the end.
The finished design is based off of there own dog, Ojai.
Remember I mentioned that it was based off of an existing logo? Well here it is what I had to work with, complete in its pseudo communist glory. Original logo:
Our beautiful model.
