6 million passengers walk through Malta International Airport every year. Our goal was to help these passengers, as well as non-travelling visitors, see MIA as more than just an airport - it’s
also a perfectly convenient place to shop and dine.
We concentrated on the human emotions surrounding the MIA shopping experience. We put ourselves in the shoes of the quintessential shopper, who gets excited by new products and is always looking to find the best quality for the best value.
In collaboration with London-based photographer Stephanie Galea, we designed and art directed two campaigns: a Landside campaign visible to anyone visiting Airport including non-travelling visitors, and an Airside campaign targeting travellers hopping onto a flight. Colour emerged as the hero in both.