IWC Schaffhausen
Holiday Product Shoot
Holiday Product Shoot
November, 2017
for IWC Schaffhausen Benelux & Scandinavia
Studio Bak
Amsterdam, the Netherlands
Product photography
Styling
Art direction
With the holiday season approaching, IWC Schaffhausen wanted to enrich and improve their Instagram feed with a holiday-themed product shoot of a selection of 11 watches.
The challenge was to create a series that appeals to all eight of the member countries in IWC’s Benelux and Scandinavia network. The solution to this was to forage local foliage and bring in seasonal props, which served as a unifying element for the member countries.
From the concept of the shoot to the styling, art direction, photography, and editing, I was oversaw and executed the entire project.
