After its data-driven campaign made a big hit in 2016, Spotify asked us to roll out the perfect sequel
for this year’s Xmas holidays, by adopting the creative concept and aligning it to the Italian state of mind.
We started from the global assets developed by Spotify and brought them to Italy by turning the most curious data points
We started from the global assets developed by Spotify and brought them to Italy by turning the most curious data points
and trends about user’s listening habits into insightful and motivating headlines on the New Year resolutions.
CREDITS
Agency: DUDE
Executive Creative Directors: Livio Basoli e Lorenzo Picchiotti
Senior Copywriter: Nicolò Carrassi
Senior Art Director: Luca Riva
Art Director: Valentina Trucco
Senior Account Manager: Giulia Borina
Account Executive: Giorgia Marchelli
Motion Designer: Marco de Benedictis
