BACKGROUND
Nippon Paints - The Paint and coating maker is expanding its portfolio by launching ‘Wood Art By Nippon Paint’. a strategic alliance with Italian wood coating manufacturer IVM Chemicals. Wood Art features some of the best products of wood coating industry bringing to India the latest products of wood special effects, exhibiting its range shortly after its launch at DelhiWoods 2017.
THE TASK
The coating effects are complex to achieve and requires skills applicators of chemicals to get the best effects. More often or not, there are a mix of several different Woodart Products that needs to be applied precisely to achieve the best results. How to best showcase Wood Art finishes and make process application simple and easy for its prospective clients - architects, designers, carpenters, for the Wood Tech Exhibition 2017 as a takeaway brochure.
THE CHALLENGE
STYLE GUIDE
THE COVER
The cover comes with coloured jackets (brand colours) and is kept white with subtle wooden concentric rings overlaid on white against white. The text is almost camouflaged and only appears when it shines, adding to the tactility to the cover design, a reminder of the feel of smooth wood coatings from Nippon- Wood Art.
Inside Pages
There are some 20 featured Wood finishes in the Wood Art Finishes booklet, 5 of which were created in 3D. The booklets were delivered from concept to production along with an invitation, within 3 days from the event. Thanks to team at ISOL.
Credits-
3D Renders (WoodArt Special effects) - Anket Pagare
Image Retouching - Gajanan Ramane, Nikhil Pawar
Copyrighter-Smita Misra
